Custom Roll Forming Services
Custom Roll Forming Services
Roll forming—also stylized as roll-forming or roll forming—is a metalworking process that employs a series of rolls to continuously bend a coil of sheet metal until it has the desired profile. The rolls come in sets that are mounted on consecutive stands to facilitate the forming operation. As the strip—typically made of coiled steel—runs through the sets of rolls, each set incrementally produces a bend in the material.
At Premier Products of Racine, we are a full-service custom roll forming company. Equipped with two decades of experience and an over 210,000 square foot manufacturing facility, our expert team has the skills and equipment necessary to provide quality roll formed products at competitive prices.
The Roll Forming Process
The Roll Forming Process
Rolling forming operations use roll forming machines to bend coils of metal. The machines contain fixed rollers that guide the metal strips through and make the necessary alterations, bending the materials a little more at each subsequent set of rolls. This method of progressively bending the metal ensures the desired cross-sectional configuration is reached. Roll forming machines usually work at speeds of 30 to 100 feet per minute. The machine never stops during production so incredible quantities/hour of parts can be achieved.
The roll forming process offers a number of manufacturing benefits, including faster production speeds, greater production consistency and repeatability, and broader part versatility. It is suitable for large production runs of parts with uniform cross-sections.
Benefits of Roll Forming

Greater Production Efficiency

Lower Production Costs

Better Part Design Flexibility

Superior Precision, Quality, and Consistency
Benefits of a Proprietary Cosmetic Roll Forming Process
Bright Annealed
Cosmetic Brushed Finishes
Pre-Painted
Pre-Plated
Cold Roll Forming vs. Hot Roll Forming
Cold Roll Forming vs. Hot Roll Forming
Roll forming operations can occur at (or slightly above) room temperature or significantly high temperatures. These two qualifications characterize the two types of roll forming available: cold roll forming and hot roll forming.
Cold forming involves making the shapes at, or slightly above, room temperature. Although the process does not require specialized material heating equipment, it does require more passes to shape the metal into the desired shape. Despite needing more time to complete a part or product (compared to hot forming), this method results in tighter tolerances and a higher quality end product. Additionally, cold rolled metal is often stronger than hot rolled metal because the additional passes harden and strengthen the material.
Hot forming is a metalworking process that combines the principles of extruding and rolling to shape molten steel under extremely high temperatures. Generally only used by steel mills and large-scale service centers, the process commonly creates structural materials such as those used to reinforce buildings. Compared to cold forming, hot forming is much more limited in application due to its higher investment costs, greater operator skill requirements, and smaller equipment capacities.
Custom Roll Forming Services at Premier Products
Custom Roll Forming Services at Premier Products
At Premier Products of Racine, we offer custom roll forming services. Our well-maintained, 210,000-square foot facility houses nine roll forming mills, which enables us to manufacture high-quality parts in thicknesses of .010–3/16 inches, up to 20 inches in width, and with virtually unlimited lengths. Our material capabilities range from aluminum and aluminized steel to stainless steel and titanium. To support our roll forming operations, we also offer finishing and in-process capabilities.
For more information about our roll forming services, contact us or request a quote today.
